Organic Search Engine Marketing
You’ve likely heard that search engine optimization (SEO) is the heart and soul of any successful online marketing campaign. An effective SEO strategy can have outcomes that seem almost too good to be true, such as higher placement on search engine results pages (SERPs), increased site traffic, longer session times, increased brand awareness, improved online reputation, higher conversions and better sales figures. But these strategies aren’t a figment of an online marketer’s imagination as they really do provide results.
Continue ReadingWhat is a Google Partner?
Google Partners is an opportunity for agencies, consultants and individuals to gain access to educational tools, training, analytical tools and more by earning a Partner badge. Businesses can then display the Partner badge on their website and marketing material so that customers know the business is credible and legitimate.
Continue ReadingHow Much to Spend on SEO?
Creating a budget for online marketing can be confusing if you’re just beginning your Internet campaign. There’s search engine optimization, website designs, content creation and advertising to consider, among other important marketing features. Often inbound marketing companies will hear the question, “How much does SEO cost?” But determining the cost of SEO services isn’t as simple as an oil change or a gallon of milk. Online Potential will help you understand the services available and how each strategy can affect your overall online marketing campaign. Hopefully, you’ll be able to determine which services will improve your website and overall online presence while understanding the fees associated with these services.
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