Google has become king of the Internet through its advanced search engine and innovative advertising strategies. So it's no surprise that one of the most effective, most efficient, and most thorough ways to track, monitor and analyze your website data is through a Google venture called Google Analytics.

What is Google Analytics?

Google Analytics is a comprehensive, all-encompassing tool that gives you the information you need to implement best practices while planning for the growth of your company. It can track how many site visitors you have in a given time frame, at what time of day or night visitors land on your page, and where in the world those visitors are located. It can monitor user behaviors so you know which features of your website visitors use more often. Data gleaned from your website and your consumers' behaviors can help you know when to run clearance sales or whether your site's information is incomplete.

Google Analytics features include:

• advertising and campaign performance tracking, reports, and optimization;
• analysis and testing of traffic through websites, pay-per-click advertisements, landing pages, conversions, and more, all in real time;
• online user behaviors, from operating systems to ways people visit your sites;
• data collection;
• mobile app optimization and management;
• the integration of Google advertising products such as AdWords or Google Tag Manager;
• everything essential to online sales and conversions, including eCommerce reporting and goals;
• and analysis of site performance.

How Can Online Potential Help?

We're more than just a Florida-based web marketing firm. And we're more than just Google Analytic experts. We have the knowledge and expertise to revolutionize your website through Google's resources and our hard work. Our innovative developers can streamline your site so it works flawlessly across browsers and devices, our creative team of designs will breathe new life into your website, and our writers and editors work tirelessly to ensure your content is credible, unique, and informative. And you'll know exactly which services are your top priority through the data collected and made available through Google Analytics.

Businesses that take advantage of Google Analytics experts are able to reach and even exceed their performance goals. They are able to reach their target audiences with tailored advertising while increasing website functionality and web performance. Google Analytics also gives your company the ability to see – in real time – what new implementations are working and which ones can go. It's constantly collecting data which means you are able to constantly update and rethink your marketing initiatives.

Google promotes its Analytics program for everyone – even beginners – but the real power is in the hands of the experts. That's why Google recommends taking the IQ exam for Google Analytics Individual Qualification. While beginners may be able to understand the data generated by Google Analytics, knowledgeable users can take your business to the next level with expert marketing implementation strategies, updates, and advertisements. All of our analytics experts have received qualification and are able to read, review, evaluate, and analyze the data received. Then, we help you implement changes where your company needs them most in order to grow and stay ahead of the competition. This may include new site content, rearranging website layout or infrastructure, or adding a simpler registration form. Google Analytics can tell you just about anything you want to know about your online company's presence – you just need to know how to interpret that information.